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Retail Chain Deploys 24/7 Support with AI Chat

UrbanFash, a leading UK-based retail chain, cut return-related queries by 45% after deploying LeoBrain's AI customer support chatbot, significantly improving customer service quality and reducing staff load.

Industry Type

Retail

Location

United Kingdom

Number of employee

2,000+

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Introduction

Managing high volumes of in-store queries across multiple locations strained UrbanFash's customer support team. To maintain service quality and reduce return-related friction, they implemented LeoBrain’s AI customer support chatbot across all stores. Within months, they streamlined conversations, delivered faster query resolutions, and saw a 45% drop in returns-related inquiries.

Challenges Faced

High Return-Related Queries

The high volume of repetitive return-related questions at checkout counters led to delayed service, affecting customer experience.

Long Response Times

Excessive wait times for basic support during peak hours resulted in customer frustration and a negative brand experience.

Inconsistent Messaging

Varying return and exchange policies across stores confused customers and undermined trust in the brand.

Language Barriers

Staff was unable to provide accurate support for non-English-speaking customers, which led to gaps in service.

Limited Staff Bandwidth

Store associates struggled to manage support queries while handling in-store customers, especially during high traffic periods.

Low Customer Satisfaction

Slow response times and incomplete answers resulted in reduced customer loyalty, fewer referrals, and lower repeat purchase intent.

Solutions

24/7 AI Support Chatbot

The AI-powered chatbot instantly addressed return-related queries, offloading repetitive tasks from store staff.

Real-Time Query Resolution

Automated responses to FAQs ensured faster customer support, especially during busy hours, leading to higher customer satisfaction.

Unified Knowledge Base

A centralized knowledge base maintained consistent return and exchange policies across all stores, improving message accuracy.

Multilingual AI Messaging

The chatbot supported over 50 languages, helping UrbanFash serve a diverse customer base and bridge language gaps.

Workflow Automation for Support

The chatbot handled routine inquiries, allowing store staff to focus on more complex customer needs.

Customer Feedback Analytics

The AI chatbot captured and analyzed interactions, providing insights that guided further improvements in customer service.

LeoTalk completely transformed our in-store experience. The AI chatbot handles 70% of product queries instantly and helped us cut return complaints significantly. Our frontline staff now focus more on creating delightful shopping experiences rather than handling repetitive support tasks!

Rachel Moore

Conclusion

By adopting LeoBrain’s Conversational AI, UrbanFash significantly streamlined customer engagement across its outlets. Instant support, multilingual service, and automated query handling not only reduced returns-related complaints by 45% but also boosted overall brand loyalty. This proves that scalable AI support is essential for delivering seamless in-store experiences today.

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