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Leading Retail Enterprise: Fashions Global Support with AI Customer Chat

ModaWorld Global, a leading fashion retail enterprise, boosted multilingual support, automating tier-1 queries and increasing conversion rates by 40% with AI.

Industry Type

Retail

Location

United Kingdom

Number of employee

18,000+

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Introduction

ModaWorld Global, a leading fashion retail enterprise, operating across 10 countries streamlined multilingual customer support using LeoBrain’s AI-powered SaaS solutions. By deploying an AI customer support chatbot, the company automated tier-1 service, improved query resolution speed, and enhanced engagement. With localized conversations across markets, conversion rates surged by 40%, showing the powerful impact of AI in retail customer support.

Challenges Faced

Language Barriers Across Markets

Customer queries in over 7 languages led to miscommunication and delayed resolutions.

High Volume of Tier-1 Support Queries

Repetitive FAQs overloaded the support team, delaying more complex assistance.

Inconsistent Customer Experience

Varying support quality across countries affected the brand’s global perception.

Limited Real-Time Engagement

Customers dropped off due to lack of immediate, helpful responses during peak shopping hours.

High Support Costs

Scaling multilingual teams across global offices became increasingly unsustainable.

Solutions

AI Customer Support Chatbot

Deployed an intelligent chatbot with Natural Language Processing (NLP) to handle queries in 10+ languages instantly and accurately.

24/7 AI Support Automation

Handled 80% of repetitive tier-1 queries, freeing human agents for high-value tasks.

Consistent Unified Query Resolution

Unified support via website, mobile app, and social media channels with one AI SaaS tool.

Localized Conversations with Contextual AI

Chatbot responses were tailored by region and buying patterns to enhance user experience.

Actionable Support Analytics

Real-time AI tools tracked query types, peak times, and customer sentiment to improve service strategy.

LeoBrain’s AI customer support software revolutionized how we serve global customers. Multilingual queries no longer pose a barrier—our chatbot now resolves them instantly. The result? 40% higher conversion and a consistently high-quality experience across 10 markets.

Amelia Rowe

Conclusion

In retail, time and tone are everything. With LeoBrain’s AI SaaS solutions, ModaWorld Global reimagined its customer support operations. Automated, multilingual conversations helped boost conversions and consistency—proving the future of AI in retail customer service is now. Whether scaling globally or streamlining locally, LeoBrain empowers retail businesses to serve better and grow faster.

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